Lavis Cosmetics

A new line of luxury cosmetics for newly wealthy international markets.

Challenge
Lavis Cosmetics is a new brand created by Benev Cosmetics for sale internationally. Benev manufactures and retails highly-researched, functional, and expensive cosmetics. When Benev began marketing in China, they realized it was necessary for the creation of a new positioning and branding for up and coming markets. Benev asked us to conceptualize a brand that would resonate in China and other rising markets.

Solution
Lavis was created out of the want of luxury products for newly wealthy consumers in rising markets. Through our research we found an opening for cosmetics that were luxurious, but also with the backing of science and technology. From there we worked on the brand’s naming and developed their brand at the intersection of science and luxury.

Tasks
Strategy
Naming
Branding
Packaging