City Harvest

An organization of New Yorkers feeding other New Yorkers.

Challenge
City Harvest is a non-profit organization in New York City. City Harvest is recognized for its service in taking unused food from New York City’s restaurants and giving it to New York’s under served and hungry; their mission is to feed New York’s hungry. City Harvest recently started new programs in nutrition, health, and education. They are growing people’s awareness of food and what they eat, expanding their role in feeding New Yorkers.

Solution
We created a theme around New York being a city of plenty. The new brand identity takes Manhattan and turns it into farmland to be harvested. The logo expands into various patterns and textures for the brand’s identity and collateral. The identity allows for unique executions that are unified together under
City Harvest’s identity.

Tasks
Branding
Interactive Media