Butterfly Cottons

Being about loving the Earth and the cottons that come from it.

EcoButterfly is an online retailer for organic cotton yarns. Their brand was cluttered,
seeking to explain all their organically harvested cotton and environmentally-friendly coloring processes. EcoButterfly sought to expand beyond yarn. They asked us to simplify their brand message as they reached out to
new consumers.

We focused the brand on their cotton and how they’re using it to change the environment. EcoButterfly simply became just Butterfly. Instead of just being about selling cotton, Butterfly became about loving cotton and the means by which they harvest it. The identity feels of craft and care. Inviting typography
and visuals are organically weaved across
the identity.

Interactive Media