Broken Bottle

Broken packaging for Broken Bottle Dark Ale.

Challenge
When a novice drinker takes a sip of Broken Bottle Dark Ale, their first reaction may be to gag. On the other hand, others enjoy its deep, intense flavors. Broken Bottle asked us to develop a brand that packages their beer with
a lot of bite.

Solution
We centered the brand around their name and as "a strong hitting beer." The brand harkens to a time where beer is centered around craftsmanship. However, the packaging reflects the broken name and the beer’s hard-hitting flavor. The various elements of the package are cut into different sections and applied over stripped and worn cardboard.
The typography is a mess. The bottles are bandaged. The handle is taped together. It’s
a broken beer with broken packaging.

Tasks
Branding
Packaging