Blast Ice Cream Craft

Who knew when you mixed liquid nitrogen, ice cream, and an old truck you got the future of ice cream.

Challenge
In Los Angeles, the food truck scene is an extremely popular new trend. The project was to join this market, with the question of how
to stand out and succeed in such a highly saturated market.

Solution
Our solution? Liquid Nitrogen Ice Cream. The process of using liquid nitrogen to make ice cream creates plumes of fog. Blast is able to captivate the attention and imaginations of consumers. The brand is about the magic and technology at the core of their liquid nitrogen ice cream. The identity references the retro- future. It’s a play of the science of liquid nitrogen and the fun and nostalgia of ice cream. .

*worked with Shannon Honda, Kara Johnsen, Debby Lee and Jonathon Zarco


Tasks
Strategy
Naming
Branding