Faan Brasserie

Redefining Contemporary Chinese American food for Downtown Los Angeles.

Challenge
Chef Christopher Lai asked us to create a new identity for his restaurant located in Downtown Los Angeles. His restaurant was a contemporary look towards Asian Cuisine. Starting from the beginning, we asked what defines Chef Lai? What does food mean to him, and what can his food mean to others? Chef Lai asked us to create a brand for his restaurant representative of himself.

Solution
Our solution was to create a brand that would center around Chef Lai’s background as an Asian-American. We went through an extensive market research and positioning process before developing Faan’s brand. Faan is positioned as a mid-priced restaurant, serving an interesting take on Asian-American fare. The meaning of Faan is literally “rice” in Mandarin, while in English Faan sounds like “fun”. The brand’s visuals are themed around the mixture and play between Euro-American and Asian aesthetics. The brand is based around an idea of sincerity. A sincerity of where Chef Lai came from, where he is at, and where he is going. It’s the sincerity of Chef Lai’s food.

faan
faan
faan

Blast Ice Cream Craft

Who knew when you mixed liquid nitrogen, ice cream, and an old truck you got the future of ice cream.

Challenge
In Los Angeles, the food truck scene is an extremely popular new trend. The project was to join this market, with the question of how to stand out and succeed in such a highly saturated market.

Solution
Our solution? Liquid Nitrogen Ice Cream. The process of using liquid nitrogen to make ice cream creates plumes of fog. Blast is able to captivate the attention and imaginations of consumers. The brand is about the magic and technology at the core of their liquid nitrogen ice cream. The identity references the retro- future. It’s a play of the science of liquid nitrogen and the fun and nostalgia of ice cream.

blast
blast

Kinet App

An app for users to connect and visualize the different media outlets in their lives.

Challenge
Kinet is an internet television and news service, gathering and streaming various media outlets. Not merely using the power of the internet to stream television and news, Kinet’s goal is to create a dynamic interactive viewer experience.

Solution
The name Kinet hints at the interaction the internet brings to their channel. The app sorts media feeds into categories through background color and prioritizes them by size. Kinet allows users to easily navigate the complicated media landscape.

Kinet
Kinet iPad App

Lavis Cosmetics

A new line of luxury cosmetics for newly wealthy international markets.

Challenge
Lavis Cosmetics is a new brand created by Benev Cosmetics for sale internationally. Benev manufactures and retails highly-researched, functional, and expensive cosmetics. When Benev began marketing in China, they realized it was necessary for the creation of a new positioning and branding for up and coming markets. Benev asked us to conceptualize a brand that would resonate in China and other rising markets.

Solution
Lavis was created out of the want of luxury products for newly wealthy consumers in rising markets. Through our research we found an opening for cosmetics that were luxurious, but also with the backing of science and technology. From there we worked on the brand’s naming and developed their brand at the intersection of science and luxury.

lavis_cosmetics
lavis_cosmetics

Grant Designs

A contemporary identity for a thoughtful interior designer.

Challenge
Grant asked us to create a new identity and website for their contemporary interior design firm. Trained as architects, their new look had to fit their aesthetics and ideas on light and space. They believed in the power of light to flow through and extend space.

Solution
Our identity focused on the idea of light. We created a symbol mark, combining the “G” of Grant with a lightbulb. Extending the identity are prisms of light that create patterning across different applications and imagery. Grant’s strength is finding ideas on how to use light.

grant_lighting
Grant Designs

Butterfly Cottons

Being about loving the Earth and the cottons that come from it.

Challenge
EcoButterfly is an online retailer for organic cotton yarns. Their brand was cluttered,
seeking to explain all their organically harvested cotton and environmentally-friendly coloring processes. EcoButterfly sought to expand beyond yarn. They asked us to simplify their brand message as they reached out to
new consumers.

Solution
Our identity focused on the idea of light. We created a symbol mark, combining the “G” of Grant with a lightbulb. Extending the identity are prisms of light that create patterning across different applications and imagery. Grant’s strength is finding ideas on how to use light.

butterfly_cottons

City Harvest

An organization of New Yorkers feeding other New Yorkers.

Challenge
City Harvest is a non-profit organization in New York City. City Harvest is recognized for its service in taking unused food from New York City’s restaurants and giving it to New York’s under served and hungry; their mission is to feed New York’s hungry. City Harvest recently started new programs in nutrition, health, and education. They are growing people’s awareness of food and what they eat, expanding their role in feeding New Yorkers.

Solution
We created a theme around New York being a city of plenty. The new brand identity takes Manhattan and turns it into farmland to be harvested. The logo expands into various patterns and textures for the brand’s identity and collateral. The identity allows for unique executions that are unified together under
City Harvest’s identity.

City Harvest
City Harvest
City Harvest